{"id":2645,"date":"2018-11-26T09:17:56","date_gmt":"2018-11-26T08:17:56","guid":{"rendered":"https:\/\/sell2amazon.com\/amazon\/"},"modified":"2024-03-05T13:08:36","modified_gmt":"2024-03-05T12:08:36","slug":"amazon","status":"publish","type":"page","link":"https:\/\/beta.2av.pl\/en\/amazon\/","title":{"rendered":"Amazon"},"content":{"rendered":"
[vc_row][vc_column][wgl_double_headings title_color=”#252525″ subtitle_color=”#ff7d00″ title=”Today it is a huge company with enormous capabilities that sells all over the world and has:” subtitle=”Amazon is the largest online retailer, and was founded in 1994 by Jeff Bezos.”][wgl_spacing spacer_size=”80″ screen_tablet=”768″ responsive_tablet=”true” size_tablet=”55″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][wgl_spacing spacer_size=”110″][wgl_services_4 icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-user-1″ icon_color=”#f8e059″ icon_hover_color=”#f8e059″ number_hover_color=”#f8e059″ title=”Over 500 million users” number=”01″ custom_icon_color=”true” custom_number_color=”true”][wgl_spacing spacer_size=”80″ screen_tablet=”768″ responsive_tablet=”true” size_tablet=”55″][\/vc_column][vc_column width=”1\/3″][wgl_services_4 icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-home” title=”Over 300 warehouse locations” number=”02″][\/vc_column][vc_column width=”1\/3″][wgl_spacing spacer_size=”110″][wgl_services_4 icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-handshake” icon_color=”#69e9f2″ icon_hover_color=”#69e9f2″ number_hover_color=”#69e9f2″ title=”Over 560,000 employees” number=”03″ custom_icon_color=”true” custom_number_color=”true”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1543227898291{background-color: #f4f6fd !important;}”][vc_column width=”1\/2″][vc_single_image image=”2600″ img_size=”full”][wgl_spacing spacer_size=”40″][\/vc_column][vc_column width=”1\/2″][wgl_double_headings title_color=”#252525″ subtitle_color=”#ff7d00″ title=”Amazon sales channels”][vc_toggle title=”Amazon Marketplace (Seller Central)” color=”plus” size=”right” open=”true”]\n
\n
\n

B2C sales to the end customer, shipping from your own or partner’s warehouse.<\/span><\/p>\n<\/div>\n<\/div>\n[\/vc_toggle][vc_toggle title=”Amazon Marketplace with FBA” color=”plus” size=”right”]\n

\n
\n
\n
\n

B2C sales to the end customer through Amazon using Amazon logistics solutions and processes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_toggle][vc_toggle title=”Amazon Retail (Vendor Central)” color=”plus” size=”right”]\n

\n
\n
\n
\n

Direct sales to Amazon as a B2B buyer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_toggle][vc_toggle title=”Amazon Retail Direct” color=”plus” size=”right”]\n

\n
\n
\n
\n

B2B sales in the form of dropshipping.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_toggle][vc_toggle title=”Amazon Retail FOB” color=”plus” size=”right”]\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

B2B container sales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_toggle][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” css=”.vc_custom_1543580951116{background-image: url(https:\/\/sell2amazon.com\/wp-content\/uploads\/2018\/11\/services1_bg1_h642.jpg?id=1301) !important;background-position: center;background-repeat: no-repeat;background-size:cover;}” el_class=”acenter”][vc_column][wgl_double_headings title_color=”#252525″ subtitle_color=”#ff7d00″ title=”What is Amazon Retail?” subtitle=”Differences between Seller Central and Vendor Central.”][wgl_spacing spacer_size=”30px”][vc_row_inner][vc_column_inner width=”1\/3″][wgl_services_3 icon_type=”font” icon_font_type=”type_fontawesome” icon_fontawesome=”fas fa-city” title=”Amazon Seller Central” descr=”Portal for retail sales through the Amazon marketplace” add_hexagons=”true”][\/vc_column_inner][vc_column_inner width=”1\/3″][wgl_services_3 icon_type=”font” icon_font_type=”type_fontawesome” icon_fontawesome=”fas fa-arrow-circle-down” title=”Amazon Vendor Central” descr=”Amazon supplier portal. Direct B2B sales to Amazon.” add_hexagons=”true”][\/vc_column_inner][vc_column_inner width=”1\/3″][wgl_services_3 icon_type=”font” icon_font_type=”type_fontawesome” icon_fontawesome=”fas fa-shipping-fast” title=”Amazon Retail” descr=”Business partner for suppliers” add_hexagons=”true”][\/vc_column_inner][\/vc_row_inner][wgl_spacing spacer_size=”30px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_tta_tour active_section=”1″][vc_tta_section title=”Introduction” tab_id=”1705492346679-b472aaa7-24fa”][vc_column_text]Most of us have had their adventure with <\/span>Amazon <\/span><\/strong> started or is starting through Amazon Seller Central, a standard marketplace model (third-party seller), in which the seller is responsible for product listing, price management, sales, shipping and customer service. Alternatively, a seller operating on Amazon Seller Central has the opportunity to use FBA (Fulfillment By Amazon), i.e. comprehensive logistics services. Information about what exactly FBA is and how it works can be found on the website below:<\/span>
\nservices.amazon.com<\/a><\/strong>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Seller Central” tab_id=”1705492346679-42b43547-5f89″][vc_column_text]\n
\n
\n
\n
\n
Selling through Amazon Seller Central is not as easy as it seems. The commission of 15% of the gross amount (it may vary in some product categories) eats up most of our margin, and this is just the beginning. Logistics is another element that will keep us awake at night. When shipping goods directly from our warehouse, Amazon carefully checks this process and the margin for error is small. We receive a warning when the late delivery rate is exceeded by just two percent. Exceeding 4%, Amazon limits the functions of our account and disables offers made through the merchant’s warehouse (only offers made via FBA remain). As our business grows, we want to conquer new markets. Of course, Amazon Seller Central gives you the opportunity to sell on the 5 largest marketplaces in Europe (Germany, UK, France, Italy and Spain). But let’s not forget that 5 marketplaces mean 5x more problems. In addition, once we exceed the tax thresholds, we are required to register for taxes in these countries. If so, are there any positives to Amazon Seller Central? Of course it does. The biggest advantages of Amazon Seller Central are first and foremost: quick access to the money earned, easy management of pricing policies and product offerings, transparent fees, and freedom to make changes to the account.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Vendor Central” tab_id=”1705492411349-d2f3f5ea-bf38″][vc_column_text]\n
\n
\n
\n
\n
Amazon Vendor Central is not only about sales management, it is also a powerful mechanism for creating offers and products, which is not present in the marketplace model. Amazon Retail provides tools to add more photos, video or graphic template. It has a system for creating internal campaigns with visual-text ads. Supports in creating a brand store and getting feedback\/reviews on products. A product sold to Amazon Retail automatically becomes a Prime offer. Unfortunately, selling through Amazon Vendor Central also has its downsides. The biggest challenge is managing the pricing strategy (it’s hard to increase the price of a previously added product). With repeated errors due to the supplier’s performance, Amazon charges financial penalties. Without the processes in place internally and with increased sales to Amazon Retail, we will need a staff of people to handle the Vendor Central account. Unfortunately, Amazon Vendor Central, unlike Seller Central, is not for everyone. This cooperation model is mainly aimed at manufacturers and direct suppliers. It is in vain to find a place for companies selling products from well-known brands, since Amazon Retail itself is a direct distributor of them. Comparing the two solutions, we see both their advantages and disadvantages. We will not find a golden mean that will be 100% in line with our expectations. Nevertheless, Amazon Retail is a very interesting option for expanding overseas markets and growing the business. Through Amazon Vendor Central, we will quickly increase the turnover of our company and begin to create awareness of our own brand in the global e-commerce market.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Retail” tab_id=”1705492409625-2b5bb729-8f9b”][vc_column_text]\n
\n
\n
\n
\n
Amazon Retail is the solution to the problems created at Seller Central. Using Amazon Retail (Vendor Central) the goods are sold directly to Amazon. Amazon becomes our business partner, a B2B customer. Working with Amazon Retail allows us to focus on the most important part of our business – the product. So what are the advantages of selling through the Vendor Central channel? We are completely out of contact with the end customer and after-sales service. The logistics process is greatly simplified – when placing an order, Amazon Retail designates the warehouses (fixed addresses) to which the goods should be delivered. For larger orders, we can deliver goods by dedicated transport on pallets. A great advantage is the possibility of delivery to warehouses located in Poland (Wroclaw, Poznan, Szczecin, etc.). There is no sales commission in this model. This means that Amazon, when buying goods from us, does not charge additional fees. By deciding on price terms, Amazon can take over marketing activities from us or accelerate the payment date of invoices, among other things. Keep in mind that selling to Amazon Retail is not a retail sale, so we don’t have to worry about exceeding tax thresholds and specializing in a country’s commercial and accounting law.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Summary” tab_id=”1705492521935-f77f2996-ca81″][vc_column_text]\n
\n
\n
\n
\n
\n
\n
\n

 <\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Comparing the two solutions, we see both their advantages and disadvantages. We will not find a golden mean that will be 100% in line with our expectations. Nevertheless, Amazon Retail is a very interesting option for expanding overseas markets and growing the business. Through Amazon Vendor Central, we will quickly increase the turnover of our company and begin to create awareness of our own brand in the global e-commerce market.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

 <\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_tta_section][\/vc_tta_tour][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][wgl_double_headings title_color=”#252525″ subtitle_color=”#ff7d00″ title=”Today it is a huge company with enormous capabilities that sells all over the world and has:” subtitle=”Amazon is the largest online retailer, and was founded in 1994 by Jeff Bezos.”][wgl_spacing spacer_size=”80″ screen_tablet=”768″ responsive_tablet=”true” size_tablet=”55″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][wgl_spacing spacer_size=”110″][wgl_services_4 icon_type=”font” icon_font_type=”type_flaticon” icon_flaticon=”flaticon-user-1″ icon_color=”#f8e059″ icon_hover_color=”#f8e059″ number_hover_color=”#f8e059″ title=”Over 500 million users” number=”01″ custom_icon_color=”true” custom_number_color=”true”][wgl_spacing spacer_size=”80″ screen_tablet=”768″ […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-2645","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/pages\/2645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/comments?post=2645"}],"version-history":[{"count":5,"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/pages\/2645\/revisions"}],"predecessor-version":[{"id":2673,"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/pages\/2645\/revisions\/2673"}],"wp:attachment":[{"href":"https:\/\/beta.2av.pl\/en\/wp-json\/wp\/v2\/media?parent=2645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}